Javier González, General Manager of Adventure Center, shares with us the digital transformation the company has experienced since implementing MotorK’s innovative solutions.
Adventure Center has come a long way since opening its doors over 40 years ago as a small workshop in Móstoles. Today, the dealership is positioned in the “Modern Luxury” segment, serving high‑end clientele with prestigious brands like Jaguar and Land Rover. The company competes at a high level both in sales and in service.Today, Adventure Center has a team of more than 50 people and facilities spanning over 15,000 square meters.
The challenge: adapting to new digital demands
The significant growth of the company and the evolution of the automotive sector have pushed Adventure Center to face new consumer digital demands, as explained by Javier González:
“We realized we needed to adapt to new market demands and improve the efficiency of our processes. The evolution of the digital world was unstoppable, and we wanted to be at the forefront of that transformation.”
When asked about future investments, González also emphasizes the strategic importance of artificial intelligence (AI), database management (BDC), and expansion into e‑commerce to deliver more personalized experiences to their customers:
“We want to continue offering more personalized experiences to our clients. AI, BDC, and expansion into e‑commerce are crucial areas for investment to stay ahead.”
The solution: MotorK’s digital tools
The collaboration with MotorK has been pivotal in this digitalization process for Adventure Center. González highlights that thanks to MotorK, the dealership has implemented comprehensive solutions tailored to the specific needs of the business:
“MotorK’s offering aligns perfectly with our goals by delivering holistic solutions that address our specific marketing and customer acquisition challenges. The versatility of the SparK Platform has allowed us to optimize our strategies effectively.”
Tools such as WebSparK (the traffic-optimized dealership website) and LeadSparK (MotorK’s automotive-specific CRM) enable improved process efficiency, stronger lead generation, and optimization of sales opportunities.
The results: 15% increase in web traffic via WebSparK
Before adopting MotorK’s solutions, the Adventure Center team managed marketing campaigns in a more traditional way. The implementation of MotorK’s marketing solutions made a noticeable difference in terms of online visibility and tangible outcomes:
“We have seen remarkable improvements in metrics such as campaign reach, social media engagement, and lead generation. Moreover, we have increased website visits by 15% since implementing WebSparK.”
González emphasizes that MotorK’s solutions are not just effective, but also well accepted by the team:
“They’re very easy to use, and they include features built specifically for dealerships, so they understand exactly what we need at every moment. Furthermore, the support we receive from the team, and the flexibility and customization of the solutions, are crucial to stand out in an increasingly digital market.”
He also shares his expectations about upcoming features to be implemented:
“We hope that by integrating more functionalities, we will continue improving our strategies and increasing sales. We aim to make full use of the platform’s capabilities so we can keep growing and improving our results.”
On this joint journey toward the future, Adventure Center highlights the importance of digitalization and transparency to meet growing customer expectations. As a client of the SparK Platform — MotorK’s 360° toolset — the company experiences fully integrated results across all its activities.
The achievements of Adventure Center reaffirm MotorK’s commitment to driving innovation and strengthening dealerships’ presence and success in the digital arena.
