AI
Automotive Solution
Next Gen Results
Next Gen Results
Available Now
Available Now
Europe's leading AI-powered platform transforming how dealerships attract, convert, and retain customers.
Europe's leading AI-powered platform transforming how dealerships attract, convert, and retain customers.
TRUSTED BY AUTOMOTIVE LEADERS
Why Choose Us
One Platform
Multiple Powerful Tools
Every customer touchpoint from first visit to post-purchase, creating a single source of truth, all in one place. No silos, no disconnected tools—just seamless experiences
that drive customer loyalty.
Every customer touchpoint from first visit to post-purchase, creating a single source of truth, all in one place. No silos, no disconnected tools—just seamless experiences that drive customer loyalty.
Lead Data
Lead Data
Traffic Data
Traffic Data
Stock Data
Customer Data Platform
Customer Data Platform
ONLINE
Nicolò Barella
Lead Source
Website
Time on Website
4m 15s
Requested Model
Audi A6
Sedan • 2025
ONLINE
Nicolò Barella
Lead Source
Website
Time on Website
4m 15s
Requested Model
Audi A6
Sedan • 2025
ONLINE
Emilia Stone
Lead Source
Website
Time on Website
9m 42s
Requested Model
Mercedes CLA
Sedan • 2025
ONLINE
Emilia Stone
Lead Source
Website
Time on Website
9m 42s
Requested Model
Mercedes CLA
Sedan • 2025
ONLINE
Emilia Stone
Lead Source
Website
Time on Website
9m 42s
Requested Model
Mercedes CLA
Sedan • 2025
ONLINE
Jessie Lind
Lead Source
Time on Website
11m 08s
Requested Model
Hyundai Tuscon
SUV • 2024
ONLINE
Jessie Lind
Lead Source
Time on Website
11m 08s
Requested Model
Hyundai Tuscon
SUV • 2024
ONLINE
Jessie Lind
Lead Source
Time on Website
11m 08s
Requested Model
Hyundai Tuscon
SUV • 2024
OFFLINE
George Washington
Lead Source
Website
Time on Website
2m 59s
Requested Model
Alfa Romeo Stelvio
SUV • 2024
OFFLINE
George Washington
Lead Source
Website
Time on Website
2m 59s
Requested Model
Alfa Romeo Stelvio
SUV • 2024
OFFLINE
George Washington
Lead Source
Website
Time on Website
2m 59s
Requested Model
Romeo Stelvio
SUV • 2024
ONLINE
Helena Jordan
Lead Source
Website
Time on Website
16m 32s
Requested Model
Mercedes-Benz GLE
SUV • 2025
ONLINE
Helena Jordan
Lead Source
Website
Time on Website
16m 32s
Requested Model
Mercedes-Benz GLE
SUV • 2025
ONLINE
Helena Jordan
Lead Source
Website
Time on Website
16m 32s
Requested Model
Merc-Benz GLE
SUV • 2025
Why Choose Us
Data That Drives
Your Decisions
Your competitors see customers. We see insights. By connecting traffic patterns, inventory data, and prospect behavior in one unified platform, we deliver:
Your competitors see customers. We see insights. By connecting traffic patterns, inventory data, and prospect behavior in one unified platform, we deliver:
%
Qualified lead-to-contract conversion rate
%
Qualified lead-to-contract conversion rate
%
Qualified lead-to-contract conversion rate
%
Qualified lead-to-contract conversion rate
%
Sales lead-to-negotiation conversion rate
%
Sales lead-to-negotiation conversion rate
%
Sales lead-to-negotiation conversion rate
%
Sales lead-to-negotiation conversion rate
+
Active companies using WebSparK
+
Active companies using WebSparK
+
Active companies using WebSparK
+
Active companies using WebSparK
+
Leads managed per year with webmarketing suite
+
Leads managed per year with webmarketing suite
+
Leads managed per year with webmarketing suite
+
Leads managed per year with webmarketing suite
Our Products
Powering Progress from
Powering Progress from
Prospect to Customer
Prospect to Customer
We help automotive retailers accelerate their digital transformation, guiding every step from first contact to long-term customer loyalty
We help automotive retailers accelerate their digital transformation, guiding every step from first contact to long-term customer loyalty
CRM
Customer Relationships, Reimagined
Our AI-enhanced CRM doesn't just store contacts—it predicts behavior, automates follow-ups, and helps your team close more deals. Dealers using LeadSparK see 30% lead-to-negotiation conversion rates.
450 leads managed by operator per month
7% lead to contract conversion rate
30% lead to negotiation conversion rate
CRM
Customer Relationships, Reimagined
Our AI-enhanced CRM doesn't just store contacts—it predicts behavior, automates follow-ups, and helps your team close more deals. Dealers using LeadSparK see 30% lead-to-negotiation conversion rates.
450 leads managed by operator per month
7% lead to contract conversion rate
30% lead to negotiation conversion rate
CRM
Customer Relationships, Reimagined
Our AI-enhanced CRM doesn't just store contacts—it predicts behavior, automates follow-ups, and helps your team close more deals. Dealers using LeadSparK see 30% lead-to-negotiation conversion rates.
450 leads managed by operator per month
7% lead to contract conversion rate
30% lead to negotiation conversion rate
CRM
Customer Relationships, Reimagined
Our AI-enhanced CRM doesn't just store contacts—it predicts behavior, automates follow-ups, and helps your team close more deals. Dealers using LeadSparK see 30% lead-to-negotiation conversion rates.
450 leads managed by operator per month
7% lead to contract conversion rate
30% lead to negotiation conversion rate
Vehicle Management
Inventory That Sells Itself
Smart stock management that puts the right cars in front of the right buyers. Manage 310K+ vehicles daily across 120+ publication portals with AI that optimizes your inventory exposure.
850K+ vehicle publications managed daily
310K+ vehicles managed daily
120+ publication portals
Vehicle Management
Inventory That Sells Itself
Smart stock management that puts the right cars in front of the right buyers. Manage 310K+ vehicles daily across 120+ publication portals with AI that optimizes your inventory exposure.
850K+ vehicle publications managed daily
310K+ vehicles managed daily
120+ publication portals
Vehicle Management
Inventory That Sells Itself
Smart stock management that puts the right cars in front of the right buyers. Manage 310K+ vehicles daily across 120+ publication portals with AI that optimizes your inventory exposure.
850K+ vehicle publications managed daily
310K+ vehicles managed daily
120+ publication portals
Vehicle Management
Inventory That Sells Itself
Smart stock management that puts the right cars in front of the right buyers. Manage 310K+ vehicles daily across 120+ publication portals with AI that optimizes your inventory exposure.
850K+ vehicle publications managed daily
310K+ vehicles managed daily
120+ publication portals
Dealership Website
Your 24/7 Digital Showroom
More than just a website—an AI-powered conversion machine that turns browsers into buyers. With 900+ dealers already online and over 1M leads generated, your digital storefront has never worked harder.
3300+ online websites
1M+ leads generated
900+ dealers online
Dealership Website
Your 24/7 Digital Showroom
More than just a website—an AI-powered conversion machine that turns browsers into buyers. With 900+ dealers already online and over 1M leads generated, your digital storefront has never worked harder.
3300+ online websites
1M+ leads generated
900+ dealers online
Dealership Website
Your 24/7 Digital Showroom
More than just a website—an AI-powered conversion machine that turns browsers into buyers. With 900+ dealers already online and over 1M leads generated, your digital storefront has never worked harder.
3300+ online websites
1M+ leads generated
900+ dealers online
Dealership Website
Your 24/7 Digital Showroom
More than just a website—an AI-powered conversion machine that turns browsers into buyers. With 900+ dealers already online and over 1M leads generated, your digital storefront has never worked harder.
3300+ online websites
1M+ leads generated
900+ dealers online
Opportunities
2 items need your attention
56
Ongoing
4
Closed this month
40
16
4
40
In progress
16
Follow-up activities
4
Closed contract
Opportunities
2 items need your attention
56
Ongoing
4
Closed this month
40
16
4
40
In progress
16
Follow-up activities
4
Closed contract
Integrations
Plug Into Your Existing Tools
Plug Into Your Tools
Integrate Seamlessly
We mesh perfectly with your current platforms while anticipating tomorrow's dealership challenges - what you see is what you get, minus the technical headaches.
AI Features
Welcome to the
Enter the
Intelligence Era
Intelligence Era
AI Background Removal
Swap cluttered photos for sleek showroom shots—no pro gear or editing skills needed.
Create new segment
Just describe what you need…
AI Segment Builder
Describe who you want to target—AI builds the filters so you don’t have to.
Opportunities
142
Today
211
This week
Buy used
Buy new
Predictive Campaigns
Let AI find who's ready to buy, so your campaigns hit when it matters most.
|
|
|
AI Powered Insights
AI Powered Insights
AI Search Assistant
COMING SOON
Ask anything—AI instantly pulls answers about customers or tasks without digging in the CRM.
Today, 09:03
AI Call
Sarah O'Connor
Details
Call Sentiments
AI transcribes, scores, and summarizes calls so you can act fast on what really matters.
Testimonials
600+ Companies Trust Us
600+ Partners Trust Us
Ready to Join Them?
See how we’ve supported dealerships and OEMs across Europe in achieving real results that last.
"WebSparK gives us more freedom in terms of usability and user experience. We've improved our return on investment, gained more agility in resolving questions and inquiries, and it has led to an increase in web traffic."
José María Morales
Executive
Vera Import Grupo Empresarial
"WebSparK gives us more freedom in terms of usability and user experience. We've improved our return on investment, gained more agility in resolving questions and inquiries, and it has led to an increase in web traffic."
José María Morales
Executive
Vera Import Grupo Empresarial
"WebSparK gives us more freedom in terms of usability and user experience. We've improved our return on investment, gained more agility in resolving questions and inquiries, and it has led to an increase in web traffic."
José María Morales
Executive
Vera Import Grupo Empresarial
"WebSparK gives us more freedom in terms of usability and user experience. We've improved our return on investment, gained more agility in resolving questions and inquiries, and it has led to an increase in web traffic."
José María Morales
Executive
Vera Import Grupo Empresarial
"With MotorK’s Platform solution, we were able to introduce a range of tools that have greatly supported our work. These fully interconnected tools have ensured a seamless customer journey, both offline and online."
Christian Cellini
General Manager
C.A.R. Room
"With MotorK’s Platform solution, we were able to introduce a range of tools that have greatly supported our work. These fully interconnected tools have ensured a seamless customer journey, both offline and online."
Christian Cellini
General Manager
C.A.R. Room
"With MotorK’s Platform solution, we were able to introduce a range of tools that have greatly supported our work. These fully interconnected tools have ensured a seamless customer journey, both offline and online."
Christian Cellini
General Manager
C.A.R. Room
"With MotorK’s Platform solution, we were able to introduce a range of tools that have greatly supported our work. These fully interconnected tools have ensured a seamless customer journey, both offline and online."
Christian Cellini
General Manager
C.A.R. Room
"We've maintained very close contact since day one. We have meetings every week because it's an important project and because we need to continually share everything that's happening."
Juan Carlos Muñoz
Marketing Operations Lead
Volvo Car España
"We've maintained very close contact since day one. We have meetings every week because it's an important project and because we need to continually share everything that's happening."
Juan Carlos Muñoz
Marketing Operations Lead
Volvo Car España
"We've maintained very close contact since day one. We have meetings every week because it's an important project and because we need to continually share everything that's happening."
Juan Carlos Muñoz
Marketing Operations Lead
Volvo Car España
"We've maintained very close contact since day one. We have meetings every week because it's an important project and because we need to continually share everything that's happening."
Juan Carlos Muñoz
Marketing Operations Lead
Volvo Car España
Contact Us
Start
Start
Getting Results
Getting Results
Technology moves at exponential speed.
Don't get left behind.
Technology moves at exponential speed.
Don't get left behind.