AI
Automotive CRM
Turn Your Leads
Into Sales
Opportunities
56
Ongoing
4
Closed this month
40
16
4
40
In progress
16
Follow-up activities
4
Closed contract
Main Features
Seller
Efficiently manage follow-up activities to increase conversions
Manager
Monitor performance metrics for continual improvement
Marketing
Use clean data for successful creation of targeted campaigns
Main Features
Request History
Track customer interests to effectively suggest in-target vehicles
Vehicle Details
Harness ownership history, delivery reports, and after-sales info for campaigns
Upcoming Events
Event type
6
Today
42
This week
11:00 - 12:00
Appointment at the dealership
Patrick Ford
16:15 - 17:00
Appointment on the phone
Eva Mila
Sales Lead Qualification
Due 2 days ago
Cameron Williamson
Volkswagen Arteon
Details
Activities
Vehicle request
Vehicle type
New
Brand
Alfa Romeo
Model
Giulia
Displacement
2,9 T V6
Price
€ 25,000
9:41
Main Features
Mobile App
Whether at your desk or in the showroom, stay informed with real-time alerts, access customer details, schedule appointments, and promptly respond to enquiries for enhanced productivity on the go
Main Features
Smart Calls
AI routes leads to available reps or calls them directly—no opportunity missed—while call transcripts and sentiment scores boost deal success.
Scheduled Callbacks
14
Today
27
This week
Today, 09:03
AI Call
Phone number: +39 020 8965 3210
Today, 16:15
Scheduled Callback
Adam Brown
Clients Contacted
142
Today
211
This week
Campaign - Oil change
Conversion
Revenue
11%
€107,38
Main Features
Smart Campaigns
AI analyzes over 3.8M vehicle, service, and customer data to identify buyers ready to purchase. It segments audiences and delivers campaigns at the optimal time for maximum impact.
Our Numbers
LeadSparK
In Numbers
Streamline lead collection and management for long-term business success
FAQ
How does LeadSparK help automotive dealers specifically?
LeadSparK is a CRM built for automotive retail, linking every lead to customers, vehicles, contracts and service history so sales teams follow up faster. Automotive workflows are ready out of the box: test drive booking, quotations with B2B and B2C VAT, lease expiry reminders and data separation between brands.
What is the difference between the tools provided by OEMs and LeadSparK CRM software?
OEM tools are built around one brand’s processes; LeadSparK brings leads from every brand, website, portal and channel into one CRM for the whole dealership. LeadSparK receives leads from OEM lead portals and adds dealer-side workflows, omnichannel follow-up and reporting. For manufacturers, a dedicated OEM instance manages the network centrally.
Can LeadSparK integrate with existing dealership management systems (DMS) or other tools we use?
Yes. LeadSparK integrates with more than 50 European DMS, with OEM systems and with the main telephony systems, keeping customer and vehicle data synchronised. WhatsApp Business is integrated natively, and LeadSparK connects with WebSparK and StockSparK within the SparK Platform.
What kind of support and training are available for users of LeadSparK?
Every LeadSparK rollout includes configuration, training for users and administrators, and a hypercare period after go-live, backed by local teams in five markets. Ongoing help comes through the support portal, a knowledge base, video tutorials and scheduled webinars. On-site training can be arranged.
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