In an exclusive interview, Jorge Aterido, Manager of Jamega Motor, gives us a privileged view of the digital transformation that this dealership has experienced since partnering with MotorK.

The story of Jamega Motor

The Jamega Motor Group includes Ford, DFSK, SWM, and Seres dealerships, plus after‑sales services for all brands. They are based in Talavera de la Reina, and their major differentiator is personalized, high-quality service. As Jorge notes:

“Our main focus has always been to give customers the time and attention they deserve.” 

This philosophy has been key to building strong, long-lasting relationships with their customers. In this respect, Jorge highlights their use of WhatsApp as a tool to stay in constant contact and provide fast, friendly assistance.

The challenge of digitalization

The process of going digital at Jamega Motor was already underway shortly before the pandemic. Declining foot traffic and intensifying competition from other dealerships sparked reflection on the need to adapt to the digital world. 

“We had everything ready to begin the digitalization, but the pandemic made us realize we needed to act faster than planned.” 

Adapting to a constantly changing digital environment became a priority to remain competitive, and thus they began to seek a technological partner to aid them in this transformation.

From Dapda to MotorK: why the shift mattered

Jorge emphasizes that the evolution of their SaaS solutions was a crucial step in their digital journey. When asked about the transition to MotorK, Jorge notes that the personalized attention and the innovation in MotorK’s SaaS offerings left a lasting impression on Jamega Motor. 

“MotorK is always innovating, and we appreciate the direct contact and personalized service we receive. We have one person of contact at MotorK, Myriam, who always calls us to tell us about product updates and explain the results of our actions.” 

What attracted Jamega Motor most about MotorK is the emphasis on constant innovation and personalized client follow-up. Jorge highlights how MotorK is always exploring new features and functionalities, and how valuable it is to have direct contact with someone at MotorK who can explain all the news.

The results: Web traffic, leads & conversion

Thanks to the analysis of the data from their website visits, Jamega Motor has achieved a considerable increase in web traffic in recent months. This has led to a higher number of leads via their website, which—combined with the high level of customer focus that Jamega Motor provides—results in a reliably strong conversion rate.

“MotorK is a company you can walk hand in hand with in this whole digital world, as a partner and as a reference firm. It’s a company that understands your needs and makes you feel accompanied.” 

The achievements of Jamega Motor demonstrate MotorK’s commitment to being the best technological partner for dealerships and shaping the future of automotive innovation.