SparK Forum 2026: The AI Edition
SparK Forum 2026: The AI Edition
Where AI meets automotive.
Where AI meets automotive.
SparK Forum 2026: The AI Edition.
Where AI meets automotive.
Friday 2 October 2026
Friday 2 October 2026
Friday 2 October 2026
Google HQ, Torre Picasso, Madrid
Google HQ, Torre Picasso, Madrid
Google HQ, Torre Picasso, Madrid
14:00 – 20:00
14:00 – 20:00
14:00 – 20:00
Seven years ago, in 2019, Internet Motors last brought Spain's automotive retail community together to understand what the shift to digital would change about the way cars are sold. This time, the shift changes how marketing, sales, data and operations reason together, across the entire dealership: a transformation of larger scale. That is why this conversation returns as SparK Forum 2026: The AI Edition.
An expert from Google opens the afternoon with a view of where AI in automotive is heading. MotorK follows with the Ultra line working live on real dealership scenarios: AI embedded natively, built on more than a decade of automotive-only experience.
Seven years ago, in 2019, Internet Motors last brought Spain's automotive retail community together to understand what the shift to digital would change about the way cars are sold. This time, the shift changes how marketing, sales, data and operations reason together, across the entire dealership: a transformation of larger scale. That is why this conversation returns as SparK Forum 2026: The AI Edition.
An expert from Google opens the afternoon with a view of where AI in automotive is heading. MotorK follows with the Ultra line working live on real dealership scenarios: AI embedded natively, built on more than a decade of automotive-only experience.
Seven years ago, in 2019, Internet Motors last brought Spain's automotive retail community together to understand what the shift to digital would change about the way cars are sold. This time, the shift changes how marketing, sales, data and operations reason together, across the entire dealership: a transformation of larger scale. That is why this conversation returns as SparK Forum 2026: The AI Edition.
An expert from Google opens the afternoon with a view of where AI in automotive is heading. MotorK follows with the Ultra line working live on real dealership scenarios: AI embedded natively, built on more than a decade of automotive-only experience.
Every guest leaves with a copy of The MotorK Strategy, the book by MotorK President & Co-Founder Marco Marlia on building an AI-first automotive retailer. This is a small evening, by design: a curated group of dealers, groups, OEM partners and industry experts.
An outside view of where AI in automotive is heading, from Google
The Ultra line working live on real dealership scenarios: AI embedded natively
The thinking behind that shift, captured in The MotorK Strategy: a copy for every guest
Every guest leaves with a copy of The MotorK Strategy, the book by MotorK President & Co-Founder Marco Marlia on building an AI-first automotive retailer. This is a small evening, by design: a curated group of dealers, groups, OEM partners and industry experts.
An outside view of where AI in automotive is heading, from Google
The Ultra line working live on real dealership scenarios: AI embedded natively
The thinking behind that shift, captured in The MotorK Strategy: a copy for every guest
Every guest leaves with a copy of The MotorK Strategy, the book by MotorK President & Co-Founder Marco Marlia on building an AI-first automotive retailer. This is a small evening, by design: a curated group of dealers, groups, OEM partners and industry experts.
An outside view of where AI in automotive is heading, from Google
The Ultra line working live on real dealership scenarios: AI embedded natively
The thinking behind that shift, captured in The MotorK Strategy: a copy for every guest
Our Speakers
Our Speakers
