Welcome to the Age of

ULTRA

MotorK's AI-native product generation for automotive retail.

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What It Is

The AI-Native Platform

For Automotive Retail

Every product is rebuilt around AI, making agents the natural interface to your content, data, and technology. AgentSparK brings that intelligence to voice, WhatsApp, and email.

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AI Powered

One Platform.

AI Powered Insights

One Way of Working.

The shift is the same across every product. You describe what you want, AI does it. You ask what matters, AI surfaces it. You talk to your tools, AI executes.

You describe

what you want

Update opening hours across every dealership page|

You ask

what matters

Which campaigns generated the most qualified leads?|

You talk

with your tools

Call every lead waiting more than 48 hours|

Ultra

Executes

Ultra Pillars

The Pillars

Of the New Era

MotorK’s ecosystem is built on four key layers, each leveraging AI to enable smarter business.

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AI as a Product Foundation

Ultra products are complete rebuilds. The architecture starts from AI and constructs the product around it.

AI as a Product Foundation

Ultra products are complete rebuilds. The architecture starts from AI and constructs the product around it.

Conversational Operation

Natural language is the primary interface for stock queries, lead filtering, website changes, and data interrogation.

Conversational Operation

Natural language is the primary interface for stock queries, lead filtering, website changes, and data interrogation.

Conversational Operation

Boost your user engagement with automotive-specific customisable templates, content, and conversational tools.

Automotive Intelligence

Fifteen years of automotive domain expertise mean Ultra's AI is embedded in the right workflows from day one.

Automotive Intelligence

Fifteen years of automotive domain expertise mean Ultra's AI is embedded in the right workflows from day one.

Modular by Design, Stronger Together

Each Ultra product works standalone. Together, on the SparK Platform, they share the same data infrastructure.

Modular by Design, Stronger Together

Each Ultra product works standalone. Together, on the SparK Platform, they share the same data infrastructure.

AI Features

What You Get

Enter the

With Ultra

AI Page Builder

Describe the landing page you want.

AI builds it with your vehicle data and brand styling, no manual editing needed.

Create new segment

Just describe what you need…

AI Segment Builder

Describe who you want to target: AI builds the filters so you don’t have to.

Opportunities

142

Today

211

This week

Buy used

Buy new

Predictive Campaigns

Let AI find who's ready to buy, so your campaigns hit when it matters most.

|

AI Powered Insights

AI Search Assistant

COMING SOON

Ask anything, and AI instantly pulls answers about customers or tasks without digging in the CRM.

Today, 09:03

AI Call

Sarah O'Connor

Details

Call Sentiments

AI transcribes, scores, and summarizes calls so you can act fast on what really matters.

Scheduled Callbacks

14

Today

27

This week

Today, 09:03

AI Call

Phone number: +39 020 8965 3210

Details

Today, 16:15

Scheduled Callback

Adam Brown

Details

Agentic AI

Autonomous Agents

for Every Interaction

AgentSparK takes AI into direct interaction with your customers. Autonomous agents qualify leads, book appointments, and collect feedback across voice, WhatsApp, and email, around the clock.

Autonomous Lead Qualification

Autonomous lead qualification, without manual intervention

Appointment Booking

Appointment booking across voice, WhatsApp, and email

Feedback Collection

Round-the-clock automated customer feedback collection

Workflow Automation

Handles processes independently, or amplifies high-value interactions

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Dealership Website

Talk to Your Site.

Watch It Execute.

WebSparK Ultra is WebSparK redesigned from scratch as a native AI ecosystem. AI agents manage your site on instruction, design becomes fully editable at every level, and everything runs in a single workspace.

AI Agent Ecosystem

Ask it to update contacts, publish SEO blog posts, or build landing pages, and it executes

AI Agent Ecosystem

Ask it to update contacts, publish SEO blog posts, or build landing pages, and it executes

Fully Editable Design

Design using Elementor V4. Every element connected to live data, with conditions driven by vehicle data

Ultra-Lightweight Architecture

Dedicated CSS per page and better Core Web Vitals out of the box

Ultra-Lightweight Architecture

Dedicated CSS per page and better Core Web Vitals out of the box

Finance Info

Dedicated CSS per page and better Core Web Vitals out of the box

Ready for SEO and GEO Optimisation

AI Overview readiness, structured metadata, Local SEO

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318

Stock

27

New

Body

Berlinetta

Condition

New

Model Year

2018

Fuel

Petrol

Add to wishlist

Vehicle Details

Engine

2,9 T V6 Quadrifoglio

Last Modification

23 January 2025

Insert Date

21 January 2025

Stock date

13 January 2022, 15:15

Fuel Type

Benzina

Transmission

Manual

KW/HP

375 kW / 510 HP

Alfa Romeo Giulia

Stock Analytics Dashboard

Vehicle blocked

Vehicle Management

Autonomous Agents

Describe the Rule.

Your Stock Responds.

StockSparK Ultra brings AI into every major stock workflow, from vehicle descriptions to automation rules, so your team spends its time managing stock rather than managing tools.

Vehicle Description Generator

Vehicle descriptions from complete data, ready in seconds

AI Rule Engine

Describe rules in plain language, preview, and confirm

Natural Language Filtering

Natural language filtering across key tables. Ask, and the table responds.

Redesigned Dashboard

Check operational KPIs: stock levels, publication issues, stock age

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CRM

Dealership Website

Type What You Need.

See What Matters.

LeadSparK Ultra embeds AI directly where sales teams already work: the lead table and the lead detail page. Qualifying and converting leads takes less effort, less training, and less time.

AI Search Bar

Type "all leads in status not valid" and the correct filter combination applies automatically

AI Search Bar

Type "all leads in status not valid" and the correct filter combination applies automatically

Redesigned Lead Detail Page

Everything on one screen, with a guided qualification flow and a primary CTA for the next best action

Unified Timeline

conversations, interactions, and system logs in a single filterable view

Unified Timeline

conversations, interactions, and system logs in a single filterable view

Finance Info

conversations, interactions, and system logs in a single filterable view

AI Insight Widget

Lead summary and suggested next best action directly in the page

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Opportunities

2 items need your attention

56

Ongoing

4

Closed this month

In progress

Follow-up activities

Closed contract

Talk to Us

About Ultra

Get in touch to see WebSparK Ultra, StockSparK Ultra, LeadSparK Ultra, and AgentSparK in action