ABOUT
Our Company
Building the Future
Building the Future
of Automotive
of Automotive
MotorK gives every dealer and OEM the tools to attract, convert, and retain customers with AI-powered digital solutions, built for measurable business growth.
MotorK gives every dealer and OEM the tools to attract, convert, and retain customers with AI-powered digital solutions, built for measurable business growth.
TRUSTED BY AUTOMOTIVE LEADERS
Our Mission
Help Business Unlock
Real Results, Every Day
We believe innovation should be smart, scalable, and genuinely efficient for every dealership and OEM.
Every customer touchpoint from first visit to post-purchase, creating a single source of truth, all in one place. No silos, no disconnected tools—just seamless experiences that drive customer loyalty.
Smart
Smart
Scalable
Scalable
Efficient
Efficient
Real results
Real results
Our Experience
Our Journey of
Transformation
Since 2010, MotorK has worked side by side with the automotive industry, living its challenges, understanding its dynamics, and driving innovation across Europe.
Since 2010, MotorK has worked side by side with the automotive industry, living its challenges, understanding its dynamics, and driving innovation across Europe.
years
of Experience
yrs
of Experience
yrs
of Experience
years
of Experience
Countries
Countries
Countries
Countries
+
Dealer Groups
k+
Dealer Groups
k+
Dealer Groups
+
Dealer Groups
OEMs
OEMs
OEMs
OEMs
We’re proud to be recognized as a reliable, forward-thinking partner for automotive businesses who want not just to keep pace, but to lead the future
We’re proud to be recognized as a reliable, forward-thinking partner for automotive businesses who want not just to keep pace, but to lead the future
Benefits
The MotorK Ecosystem:
AI at the Core
MotorK’s ecosystem is built on four key layers, each leveraging AI to enable smarter business
MotorK’s ecosystem is built on four key layers, each leveraging AI to enable smarter business
SparK Platform
A robust, cloud-based infrastructure integrated with 300+ third-party systems (DMS, web portals, classified platforms) for seamless data flow across your business.
SparK Platform
A robust, cloud-based infrastructure integrated with 300+ third-party systems (DMS, web portals, classified platforms) for seamless data flow across your business.
Customer Data Platform
Unified customer intelligence, centralizing all consumer data for advanced segmentation, personalization, and actionable insights.
Customer Data Platform
Boost your user engagement with automotive-specific customisable templates, content, and conversational tools.
Customer Data Platform
Unified customer intelligence, centralizing all consumer data for advanced segmentation, personalization, and actionable insights.
Products Suite
All-in-one tools for lead acquisition, website building, stock management, CRM, marketing, and reputation, featuring AI-first WebSparK, LeadSparK, and StockSparK.
Products Suite
All-in-one tools for lead acquisition, website building, stock management, CRM, marketing, and reputation, featuring AI-first WebSparK, LeadSparK, and StockSparK.
AI Agents
Proprietary agents that automate processes like lead qualification and marketing optimization empowering dealers to deliver exceptional customer experiences.
AI Agents
Proprietary agents that automate processes like lead qualification and marketing optimization empowering dealers to deliver exceptional customer experiences.
MotorK devotes about one third of its annual revenue to R&D, sustaining a dedicated team focused on research and product development.
MotorK devotes about one third of its annual revenue to R&D, sustaining a dedicated team focused on research and product development.
Opportunities
2 items need your attention
56
Ongoing
4
Closed this month
40
16
4
40
In progress
16
Follow-up activities
4
Closed contract
Our Vision
AI-First
AI-First
Roadmap
Roadmap
MotorK’s product strategy follows a bold vision: embed artificial intelligence wherever it delivers real, measurable impact for automotive retail.
MotorK’s product strategy follows a bold vision: embed artificial intelligence wherever it delivers real, measurable impact for automotive retail.
Real Impact
We embed AI where it delivers measurable value for automotive retail
Real Impact
We embed AI where it delivers measurable value for automotive retail
Embedded AI
AI is designed into our features, not added on top, so it improves performance and usability
Smarter Operations
We reduce friction and boost efficiency across workflows for dealers and OEMs
Smarter Operations
We reduce friction and boost efficiency across workflows for dealers and OEMs
Continuous Innovation
Our R&D teams continuously develop AI solutions to help clients grow performance and business results
Careers
Innovation
Driven by Talent
Every SparKer at MotorK is an agent of change. Our technology amplifies the impact of our people, putting their expertise, creativity, and collaboration at the heart of innovation for the entire mobility ecosystem. Our culture is fueled by teamwork, creativity, and a relentless drive to make a difference at scale.
Every SparKer at MotorK is an agent of change. Our technology amplifies the impact of our people, putting their expertise, creativity, and collaboration at the heart of innovation for the entire mobility ecosystem. Our culture is fueled by teamwork, creativity, and a relentless drive to make a difference at scale.
Contact Us
Need Guidence
On Your Next Step?
Talk to our specialists about products, integrations, pricing, or anything else.
We’ll help you lead the AI era.
Talk to our specialists about products, integrations, pricing, or anything else.
We’ll help you lead the AI era.