IA

Marketing Automation

Trasforma i tuoi

Into Journeys

Centralizza Lead e interazioni grazie a LeadSparK, un'unica soluzione per connetterti facilmente con i clienti e aumentare le vendite.

Sfruttare il potere dell'intelligenza artificiale per rivoluzionare le industrie e migliorare le esperienze umane.

Richiedi una demo

Benefici

Perché

LeadSpark

Ottimizza la raccolta e la gestione dei lead, per costruire un successo duraturo

Collegati facilmente con i tuoi strumenti preferiti. Che si tratti del tuo CRM o della tua piattaforma di email marketing.

Richiedi una demo

Campaigns driven by automotive events

Workflows start from what happens in the customer lifecycle, such as a lease approaching expiry or a completed test drive, instead of a fixed calendar.

Campaigns driven by automotive events

Workflows start from what happens in the customer lifecycle, such as a lease approaching expiry or a completed test drive, instead of a fixed calendar.

Campaigns driven by automotive events

Workflows start from what happens in the customer lifecycle, such as a lease approaching expiry or a completed test drive, instead of a fixed calendar.

Messages built on real vehicle data

Make, model and images are pulled automatically from the dealer’s active inventory, so every communication reflects stock that is actually available.

Messages built on real vehicle data

Make, model and images are pulled automatically from the dealer’s active inventory, so every communication reflects stock that is actually available.

Messages built on real vehicle data

Make, model and images are pulled automatically from the dealer’s active inventory, so every communication reflects stock that is actually available.

One data flow with the CRM

Leads, contacts, tags, segments and privacy preferences sync in both directions with LeadSparK, so marketing and sales work from the same customer record.

One data flow with the CRM

Leads, contacts, tags, segments and privacy preferences sync in both directions with LeadSparK, so marketing and sales work from the same customer record.

One data flow with the CRM

Leads, contacts, tags, segments and privacy preferences sync in both directions with LeadSparK, so marketing and sales work from the same customer record.

Journey builder
Live
Trigger
Lease Expiry T-180 days
Your lease ends in 6 months
Email · day 0
Wait 7 days
or until the email is opened
Opened the email?
Yes·SMS
Book a renewal call
No·Email
New models in stock

Funzionalità principali

Supporta

Supporta

la tua Concessionaria

la tua Concessionaria

Aumenta la tua efficienza a tutti i livelli

Aumenta la tua efficienza a tutti i livelli

Funzionalità principali

Dai Dati agli

Dai Dati agli

Approfondimenti utili

Approfondimenti utili

LeadSparK raccoglie e elabora dati in modo semplice per pianificare azioni concrete e mirate.

LeadSparK raccoglie e elabora dati in modo semplice per pianificare azioni concrete e mirate.

Dynamic email
Live inventory
In stock at the dealership
Alfa Romeo
Tonale
Jeep
Avenger
Fiat
600e
To: Giulia Bianchi
Giulia, the {make} {model} is ready for you
{vehicle image}
Alfa Romeo Tonale
From live inventory
{make} {model}
Available now
Book a test drive
Segments
Shared with LeadSparK
Past customers
Bought a car in the last 5 years
2,480
Lost opportunities
No deal in the last 12 months
640
Interested in a vehicle
Asked about the Jeep Avenger
312
2,480
contacts in this segment
Sales sees the same segment in LeadSparK, so campaigns start from shared data.

Funzionalità principali

LeadSpark

LeadSpark

APP

APP

Gestisci attività e lead ovunque ovunque ti trovi

Gestisci attività e lead ovunque ovunque ti trovi

Funzionalità principali

Prenota gli appuntamenti

Prenota gli appuntamenti

con le chiamate IA

con le chiamate IA

Nessun lead resta in attesa – ci pensa l’IA a chiamarlo per te

Nessun lead resta in attesa – ci pensa l’IA a chiamarlo per te

Spring service campaign
Email
SMS
A/B test · message and send time
A
Book your spring check-up
Tue 09:00
Testing…
B
Your car is due for a service
Thu 18:00
Testing…
Delivery status
per contact
Marco Rossi
Sent
Paolo Greco
Sent
Sara Ferri
Sent

Altre Caratteristiche

Cosa puoi avere

Con LeadSparK

Ottimizza la raccolta e la gestione dei lead, per costruire un successo duraturo

Collegati facilmente con i tuoi strumenti preferiti. Che si tratti del tuo CRM o della tua piattaforma di email marketing.

Richiedi una demo

Event-based triggers

Start journeys from lifecycle events

Event-based triggers

Start journeys from lifecycle events

Dynamic content

Vehicle data injected from inventory

Dynamic content

Vehicle data injected from inventory

Segmentation

Past customers, lost opportunities, vehicle interests

Segmentation

Past customers, lost opportunities, vehicle interests

Email and SMS

Multichannel campaign delivery

Email and SMS

Multichannel campaign delivery

A/B testing

Optimise messaging and timing

A/B testing

Optimise messaging and timing

Consent sync

Privacy preferences shared with the CRM

Consent sync

Privacy preferences shared with the CRM

How it works

Cosa puoi avere

Con LeadSparK

Ottimizza la raccolta e la gestione dei lead, per costruire un successo duraturo

Collegati facilmente con i tuoi strumenti preferiti. Che si tratti del tuo CRM o della tua piattaforma di email marketing.

Richiedi una demo

Connect your data

Contacts, leads and segments sync with LeadSparK; vehicle data comes from your inventory.

Connect your data

Contacts, leads and segments sync with LeadSparK; vehicle data comes from your inventory.

Build the journey

Choose an automotive trigger, define the audience and design messages with dynamic vehicle content.

Build the journey

Choose an automotive trigger, define the audience and design messages with dynamic vehicle content.

Launch and optimise

Campaigns run automatically; A/B tests and delivery status show what to improve.

Launch and optimise

Campaigns run automatically; A/B tests and delivery status show what to improve.

Ecosystem

Perché

LeadSpark

Ottimizza la raccolta e la gestione dei lead, per costruire un successo duraturo

LeadSparK

Shared contacts, leads, tags, segments and privacy preferences.

LeadSparK

Shared contacts, leads, tags, segments and privacy preferences.

StockSparK

Live inventory data for dynamic vehicle content.

StockSparK

Live inventory data for dynamic vehicle content.

OmniSparK

Unified customer profiles for richer audiences.

OmniSparK

Unified customer profiles for richer audiences.

FAQ

Domande

Domande

Frequenti

Frequenti

Hai domande? La nostra sezione FAQ ti offre risposte rapide alle domande più comuni.

Collegati facilmente con i tuoi strumenti preferiti. Siano il tuo CRM o la piattaforma di email marketing.

What is EngageSparK?

EngageSparK is MotorK’s marketing automation solution for car dealerships. It runs event-based campaigns by email and SMS, personalised with vehicle data from the dealer’s inventory and synced with LeadSparK.

How does EngageSparK work with LeadSparK?

Leads, contacts, tags, segments and privacy preferences sync in both directions between EngageSparK and LeadSparK, so marketing campaigns and sales follow-up use the same customer data.

Which events can trigger a campaign?

Automotive lifecycle events such as an upcoming lease expiry, a completed test drive or a service appointment due date, as well as customer behaviour.

Which channels does EngageSparK support?

Email and SMS, with A/B testing and per-contact delivery status.

How does EngageSparK handle GDPR consent?

Privacy preferences sync with LeadSparK, so campaigns respect each contact’s consent status.

In which markets is EngageSparK available?

Italy, Spain, France and Germany.

Contattaci

Richiedi

Richiedi

una Demo

una Demo

Qui possiamo mostrare solamente una parte dei nostri prodotti: se desideri saperne di più sulle loro funzionalità e scoprire tutto il nostro portfolio, richiedi una demo personalizzata e senza impegno con uno dei nostri esperti. 

Qui possiamo mostrare solamente una parte dei nostri prodotti: se desideri saperne di più sulle loro funzionalità e scoprire tutto il nostro portfolio, richiedi una demo personalizzata e senza impegno con uno dei nostri esperti.