Customer Data Platform
Inside LeadSparK
Zet je leads om
In verkopen
Unified Profile
Connect
Leads, opportunities, communications and tasks from LeadSparK join service orders, invoices and contracts from your DMS.
Act
The full profile opens in the Insights tab of every Lead, Opportunity and Contact page in LeadSparK.
Aankomende evenementen
Evenementtype
6
Vandaag
42
Deze week
11:00 - 12:00
Afspraak bij de dealer
Patrick Ford
16:15 - 17:00
Afspraak via de telefoon
Eva Mila
Opportuniteiten
56
Lopende
4
Deze maand gesloten
40
16
4
40
In behandeling
16
Vervolgactiviteiten
4
Gesloten contract
AI-Powered Segmentation
Vehicle-based audiences: segment by brand, model, colour, fuel type and registration date.
Service lapsed customers: find everyone who has not visited the workshop in a period you define.
Lost opportunities: re-contact lost leads by vehicle attributes and timeframe, with relevant stock and offers.
Inspection and service reminders: trigger campaigns from registration date and service history.
Lease and contract timing: spot customers approaching the end of a contract and start the renewal conversation early.
Every OmniSparK profile answers four questions about a customer. Together they tell your team who to contact, about what, and when.
Who they are
One reconciled identity, even when name, email and phone differ across systems.
What they bought
Purchases, contracts, service orders and invoices, in chronological order.
How they move
Website visits, vehicle page views, form interactions and campaign responses.
When to act
Signals such as a lapsed service, an approaching contract end or repeated visits to the same vehicle.
Stat 1 from a MotorK aftersales case study on a customer’s data.
FAQ
What is OmniSparK?
OmniSparK is MotorK’s customer data platform (CDP) for car dealers and OEMs. It unifies website behaviour, CRM activity and DMS history into one profile per customer, embedded in LeadSparK, so salespeople, BDC operators and marketing teams see the complete customer story inside the CRM they already use.
Which data does OmniSparK bring together?
OmniSparK combines page visits and vehicle views from your WebSparK site, leads, opportunities and communications from LeadSparK, and service orders, invoices and contracts from your DMS through the LeadSparK DMS integration. Campaign interactions such as email opens and SMS responses are added to the same profile.
How does OmniSparK recognise the same customer across systems?
OmniSparK uses fingerprint matching on combinations of name and email, name and phone, and name and address. Records that belong to the same person are linked to one profile with a single identifier, and ambiguous matches are flagged for human review.
How does OmniSparK handle GDPR consent?
Website tracking starts only after the visitor accepts the relevant consent purpose, and each profile includes the customer’s consent data. OmniSparK is hosted in the EU on MotorK Platform infrastructure, so customer data stays within European data residency.
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