AI

Marketing Automation

Turn Events

Into Journeys

Automotive marketing automation that turns customer events into timely, personalised campaigns across email and SMS.

Automotive marketing automation that turns customer events into timely, personalised campaigns across email and SMS.

Request a demo

Benefits

Why

EngageSparK

Marketing automation built around the automotive customer lifecycle.

Marketing automation built around the automotive customer lifecycle.

Request a demo

Campaigns driven by automotive events

Workflows start from what happens in the customer lifecycle, such as a lease approaching expiry or a completed test drive, instead of a fixed calendar.

Campaigns driven by automotive events

Workflows start from what happens in the customer lifecycle, such as a lease approaching expiry or a completed test drive, instead of a fixed calendar.

Campaigns driven by automotive events

Workflows start from what happens in the customer lifecycle, such as a lease approaching expiry or a completed test drive, instead of a fixed calendar.

Messages built on real vehicle data

Make, model and images are pulled automatically from the dealer’s active inventory, so every communication reflects stock that is actually available.

Messages built on real vehicle data

Make, model and images are pulled automatically from the dealer’s active inventory, so every communication reflects stock that is actually available.

Messages built on real vehicle data

Make, model and images are pulled automatically from the dealer’s active inventory, so every communication reflects stock that is actually available.

One data flow with the CRM

Leads, contacts, tags, segments and privacy preferences sync in both directions with LeadSparK, so marketing and sales work from the same customer record.

One data flow with the CRM

Leads, contacts, tags, segments and privacy preferences sync in both directions with LeadSparK, so marketing and sales work from the same customer record.

One data flow with the CRM

Leads, contacts, tags, segments and privacy preferences sync in both directions with LeadSparK, so marketing and sales work from the same customer record.

Journey builder
Live
Trigger
Lease Expiry T-180 days
Your lease ends in 6 months
Email · day 0
Wait 7 days
or until the email is opened
Opened the email?
Yes·SMS
Book a renewal call
No·Email
New models in stock

Main Features

Event-Based

Event-Based

Workflows

Workflows

Build automated journeys around automotive triggers such as “Lease Expiry T-180 days”, “Test Drive Completed” and “Service Appointment Due”. Each step runs on customer behaviour or lifecycle events, with journey orchestration across the full sequence.

Build automated journeys around automotive triggers such as “Lease Expiry T-180 days”, “Test Drive Completed” and “Service Appointment Due”. Each step runs on customer behaviour or lifecycle events, with journey orchestration across the full sequence.

Main Features

Dynamic Content

Dynamic Content

With Vehicle Data

With Vehicle Data

Dynamic content injection fills each email with the make, model and image of vehicles from the dealer’s live inventory. Campaign personalisation can also draw on vehicle makes, dealership locations and workshop services.

Dynamic content injection fills each email with the make, model and image of vehicles from the dealer’s live inventory. Campaign personalisation can also draw on vehicle makes, dealership locations and workshop services.

Dynamic email
Live inventory
In stock at the dealership
Alfa Romeo
Tonale
Jeep
Avenger
Fiat
600e
To: Giulia Bianchi
Giulia, the {make} {model} is ready for you
{vehicle image}
Alfa Romeo Tonale
From live inventory
{make} {model}
Available now
Book a test drive
Segments
Shared with LeadSparK
Past customers
Bought a car in the last 5 years
2,480
Lost opportunities
No deal in the last 12 months
640
Interested in a vehicle
Asked about the Jeep Avenger
312
2,480
contacts in this segment
Sales sees the same segment in LeadSparK, so campaigns start from shared data.

Main Features

Automotive

Automotive

Segmentation

Segmentation

Target past customers, lost opportunities or contacts interested in a specific vehicle. Segments are shared with LeadSparK, so every campaign starts from the same data the sales team uses.

Target past customers, lost opportunities or contacts interested in a specific vehicle. Segments are shared with LeadSparK, so every campaign starts from the same data the sales team uses.

Main Features

Multichannel Campaigns,

Multichannel Campaigns,

Tested and Tracked

Tested and Tracked

Run campaigns by email and SMS, use A/B testing to optimise messaging and timing, and check delivery status for every contact in the campaign.

Run campaigns by email and SMS, use A/B testing to optimise messaging and timing, and check delivery status for every contact in the campaign.

Spring service campaign
Email
SMS
A/B test · message and send time
A
Book your spring check-up
Tue 09:00
Testing…
B
Your car is due for a service
Thu 18:00
Testing…
Delivery status
per contact
Marco Rossi
Sent
Paolo Greco
Sent
Sara Ferri
Sent

Other Features

Everything in

EngageSparK

Everything you need to plan, personalise and send automotive campaigns from one platform.

Everything you need to plan, personalise and send automotive campaigns from one platform.

Request a demo

Event-based triggers

Start journeys from lifecycle events

Event-based triggers

Start journeys from lifecycle events

Dynamic content

Vehicle data injected from inventory

Dynamic content

Vehicle data injected from inventory

Segmentation

Past customers, lost opportunities, vehicle interests

Segmentation

Past customers, lost opportunities, vehicle interests

Email and SMS

Multichannel campaign delivery

Email and SMS

Multichannel campaign delivery

A/B testing

Optimise messaging and timing

A/B testing

Optimise messaging and timing

Consent sync

Privacy preferences shared with the CRM

Consent sync

Privacy preferences shared with the CRM

How it works

Three Steps to

Smarter Campaigns

Connect your data, build journeys around automotive events and let EngageSparK run and refine every campaign.

Connect your data, build journeys around automotive events and let EngageSparK run and refine every campaign.

Request a demo

Connect your data

Contacts, leads and segments sync with LeadSparK; vehicle data comes from your inventory.

Connect your data

Contacts, leads and segments sync with LeadSparK; vehicle data comes from your inventory.

Build the journey

Choose an automotive trigger, define the audience and design messages with dynamic vehicle content.

Build the journey

Choose an automotive trigger, define the audience and design messages with dynamic vehicle content.

Launch and optimise

Campaigns run automatically; A/B tests and delivery status show what to improve.

Launch and optimise

Campaigns run automatically; A/B tests and delivery status show what to improve.

Ecosystem

Connected Across

The SparK Platform

EngageSparK shares data with the other products in the SparK Platform.

LeadSparK

Shared contacts, leads, tags, segments and privacy preferences.

LeadSparK

Shared contacts, leads, tags, segments and privacy preferences.

StockSparK

Live inventory data for dynamic vehicle content.

StockSparK

Live inventory data for dynamic vehicle content.

OmniSparK

Unified customer profiles for richer audiences.

OmniSparK

Unified customer profiles for richer audiences.

FAQ

Frequently

Frequently

Asked Questions

Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

What is EngageSparK?

EngageSparK is MotorK’s marketing automation solution for car dealerships. It runs event-based campaigns by email and SMS, personalised with vehicle data from the dealer’s inventory and synced with LeadSparK.

How does EngageSparK work with LeadSparK?

Leads, contacts, tags, segments and privacy preferences sync in both directions between EngageSparK and LeadSparK, so marketing campaigns and sales follow-up use the same customer data.

Which events can trigger a campaign?

Automotive lifecycle events such as an upcoming lease expiry, a completed test drive or a service appointment due date, as well as customer behaviour.

Which channels does EngageSparK support?

Email and SMS, with A/B testing and per-contact delivery status.

How does EngageSparK handle GDPR consent?

Privacy preferences sync with LeadSparK, so campaigns respect each contact’s consent status.

In which markets is EngageSparK available?

Italy, Spain, France and Germany.

Contact Us

Talk

Talk

To Us

To Us

We can only show a small part of LeadSparK here: if you would like to learn more about its unique functionalities, request a free personalised demo with one of our experts.

We can only show a small part of LeadSparK here: if you would like to learn more about its unique functionalities, request a free personalised demo with one of our experts.