Andrea Aguado, one of the most influential automotive journalists in Spain, recently interviewed Jennyfer Díaz, Managing Director of MotorK Spain, for OKMOTOR, the automotive section of OKDIARIO.

In their conversation, they explored how artificial intelligence is transforming the way dealerships manage customer experience and optimize their operations.

Jennyfer highlighted how AI-based solutions are revolutionizing every stage, from lead generation to after-sales, helping both dealerships and manufacturers tackle key challenges such as hyper-personalization, predictive analytics, and customer loyalty.

She also shared how MotorK is leading this transformation with tools that combine technological innovation and deep sector expertise.

👉 Read the full interview on OKDIARIO.