In this opinion piece, Jennyfer Díaz, Country Manager of MotorK for Iberia, highlights how artificial intelligence (AI) is transforming the future of automotive retail.

Despite concerns about job displacement, AI is emerging as a growth driver, improving both operational efficiency and customer service. Jennyfer emphasizes the importance of balancing automation with human interaction, especially in critical decisions such as purchasing a car.

The responsible implementation of AI will be essential to maximizing its benefits for the sector.

👉 Read the full article on Fleet People.