During the Faconauto 2024 Congress, we had the opportunity to share ideas and our forward‑looking perspective via an exclusive interview with our CEO, Marco Marlia, conducted by Marta Vilar, director and presenter at NegociosTV. 

This year, we emphasize the crucial role of artificial intelligence (AI) in the digital transformation of dealerships. Marco stressed that, as an industry, we still underestimate the potential of AI. One notable example is video generation—an innovation that not only changes how we interact with customers, but also optimizes internal operations like stock management.

Marco explains that thanks to more than a decade of working side by side with dealerships, MotorK has developed a deep understanding of the market and has access to vast amounts of valuable data. These data don’t just allow us to provide accurate insights and forecasts—they also empower our clients to improve their operational efficiency and strengthen customer relationships.

At MotorK, we believe digital transformation is a continuous journey—much like maintaining fitness: to stay strong and healthy, consistency is key. In a similarly evolving industry, relevance comes from maintaining momentum. As a company, we are committed to supporting our clients on this journey, offering solutions and services designed to help them adapt and thrive in a shifting digital landscape. 

With our innovative approach and commitment to excellence, we continue to work tirelessly to elevate the automotive experience in the digital era.

You can watch the full interview here

If you’d like to learn more about what our solutions can achieve, please get in touch with us.